BRANDING + SOCIAL MEDIA + PRINT ASSETS

YATHI  

The branding for Yathi is designed to be a source of comfort, support, and reassurance for those affected by cancer and their families. With a clean and calming presence, the identity evokes a sense of warmth and understanding. The logo unit weaves together elements of awareness, revelation, and deep compassion, symbolizing the journey of resilience and hope. A soothing palette of soft blues, browns, and whites reinforces a feeling of peace and stability, creating a brand that feels like a safe, supportive embrace during life’s most challenging moments.